Totally Far out,
Man.
One of the most unique events I branded during my time with Liberty SA was definitely Game Night.
The theme of the particular game night I branded was themed off of That 70s Show, thus came the moniker: That 70’s Glow.
Groovy Patterns
One thing I knew I wanted to nail with this 70s theme was the patterns. The 1970s were known for their psychedelic patterns in rich jewel tones, so I wanted to reflect that in the various marketing materials. I wanted a kitschy, eclectic quality, so each slide, screen, and printed marketing material had a separate, unique pattern.
I created all the patterns and marketing materials myself, and I couldn’t be happier with how everything came together.
Overall, I’m really happy with how all of this came together. It ended up being a campus favorite, with a 70s themed rollerskating night bring planned for the following semester.